OPERATIONAL SYSTEMS & AUTOMATION

I fix how work moves through your business, then automate it.

Strategic Automation Architect

Leads go quiet, quotes sit unanswered, and orders wait for someone to pass them along. I design connected workflows that handle the follow-up for you, with people in the loop wherever judgment matters.

For owner-led businesses where follow-up still lives in someone's head, and slips the moment that person gets busy.

Portrait of Celso Misa
HUMAN × STRATEGY
AUTOMATION × AI
SYSTEMS
THAT MOVE

I work where
strategy meets execution.

17+ years inside operations taught me how execution actually breaks down. My career at JPMorgan Chase evolved from customer service and team leadership into client onboarding and treasury product implementation across Client Service, Treasury, Compliance, Legal, Product, and Documentation.

Getting new clients set up at JPMorgan taught me where work gets stuck between people. I still start there: understand how the work moves, then automate it.

AUTOMATION IS THE MECHANISM. CONTINUITY IS THE OUTCOME.

What I take
off your plate.

01Diagram of a lead moving through follow-up steps

Leads that don’t go quiet

New inquiries get answered, followed up and routed, without someone having to remember to.

02Diagram of order rules, like starting production once a deposit is received

Orders that move themselves

From sale to production to the customer’s inbox. No retyping, and no “did anyone pass this on?”

03Diagram of tools like the store, CRM, sheets and email connected through one operating layer

Admin that files itself

Reports, records and documents land where they belong the moment the work is done.

04Diagram of an AI assistant with a human handoff

Questions answered consistently

Routine customer questions get the same right answer every time, and anything uncertain goes to a person.

Built with n8n, Make, Zapier, GoHighLevel, APIs, and AI where it actually helps.

Inside a
real build.

A look inside the actual workflows behind these systems. Open any one to see how the pieces connect, where the work moves, and where people step in.

From operational friction
to a system your team can run.

01

Diagnose

Map the operational friction, dependencies, handoffs, and points where leadership or team capacity is being consumed.

02

Architect

Translate the process and business rules into one connected operational system rather than isolated automations.

03

Institutionalize

Document the logic, create visibility, and make the system understandable and manageable beyond the person who built it.

04

Optimize

Refine the operational system as goals, volume, teams, and tools evolve.

WORKING TOGETHER

What it looks like to work with me.

01 · START

A free discovery call

We walk through how the work moves today: where it stalls, who it depends on, and what breaks. You don't need a solution in mind.

02 · TWO WAYS TO WORK

Project build

One connected system, designed and built end to end around your process.

Ongoing support

Fixes, changes and improvements as your volume, team and tools evolve.

03 · AT HANDOVER

Yours to run

  • Documentation of how the system works
  • Training so your team can run it
  • A support window after launch
START WITH A DISCOVERY CALL →

Have something in your operation
that shouldn't depend on you?

Tell me where execution is getting stuck. You don't need to know what the solution is yet.

Philippines · Remote · Available across time zones

NOTE→REVIEW→CONVERSATION
LEAVE A NOTESTART WITH THE PROBLEM

No sales pitch. Just enough context to understand the problem.